The Mojo Marketing Action Plan Home Study Course
Launch (or Re-Launch) Your Next Business, Product or Program without Doing All of the Icky Stuff
A step-by-step program with all-new material to help you have more fun and make money in your next launch…and all that follows.
A while back we got together to ask these questions:
- What are the biggest mistakes people make when they launch or re-launch a business, product or program?
- How much money are those mistakes costing them?
- What’s their most pressing problem and how can we solve it?
We felt pretty confident we knew the answer to numbers one and two but we needed help on number 3. So rather than just creating a program based on what we felt like delivering and what we wanted people to want (cross our fingers REALLY tightly), we ASKED people what problem they wanted to solve and what they’d be willing to do to solve it.
Here’s what we found out:
- You’re sick of marketing in a way that feels icky – like a sleaze in a cheap suit at the neighborhood used car lot.
- You’re sick of putting your work out there and hearing nothing but crickets – you need to make some money for crying out loud!
- You don’t want to feel like you have to push your work onto people all the time – you wish they would seek YOU out.
- You’re tired of switching from niche to niche and you want to find a place that feels like home, someplace where you can sit down to work with people you love, and who love you back.
- You haven’t the foggiest idea how to come up with a hook and pitch that’s going to help you stand out from all of the other noise – and if you hear one more typical Unique Selling Proposition (USP) exercise, you’ll scream. You want something that works.
- You want a system to manage your launches so that you’re not always flying by the seat of your pants. Oh and you want this system to be predictable, scalable and easy to hand over to someone else.
- You’re sick of guessing when it comes to your social networking strategy. You enjoy it but you want to know how to figure out if it’s actually working for you and what to do if it’s not.
- Finally, you want to know why your desire to make a living doing what you love might be getting in the way of your marketing efforts and how to finally get the results you want so you can spend more time playing, yodeling or doing whatever else floats your fancy.
Quite honestly, we were pretty happy and not at all surprised when we heard these answers. We knew that with our combined interest and experience we could give you exactly what you need – and we thought it was pretty cool that what you needed also happened to be exactly what we wanted to give you.
Okay so hang with us a minute and imagine this:
You’ve just spent the past couple of months thinking of new things to offer your prospects. Maybe you’ve even dug into creating some of them. You feel some excitement but it’s tempered by that little voice inside of you reminding you of all of the times you’ve been here before. All of the times you thought you had an absolutely brilliant idea.
All the times that you put your brilliant idea out there and nothing happened. No sales, no feedback, nothing.
You want this time to be different, and you wouldn’t mind having a tag team of experienced marketers on your side helping you to move closer to your goal.
You aren’t interested in people offering empty promises.
You want a team who has your back. A team that isn’t going to give you outdated information or steer you in a direction that makes no sense for you just because it happens to be the go-to marketing advice. You’re tired of people telling you to get a blog to build your list just because that’s what everyone else does.
You’re tired of getting the same-old marketing ideas without any personal mojo.
Mojo = self-confidence, self-assuredness, chutzpa, charm, magnetism, sex appeal, resilience, gumption. It’s the feeling you get when you hang out with people who inspire you, lift you up and make you feel like you can do anything. It’s you at your very best.
You CAN Turn Your Skills and Interests into a Launch Strategy that Makes You Money Over and Over Again
Don’t waste your time on marketing strategies that don’t work for you or your audience.
We’ll show you how to target customers who will buy, and put the right product in their hands at the right time. Say goodbye to the days when you spent hours and hours creating products and programs that never see the light of day.
This time, when you make your idea a reality, you’ll have customers waiting with open arms – and wallets – to receive it.
And you won’t have to worry that you won’t have the resources to send your kids to that awesome adventure camp or piano lessons. Or, for that matter, the freedom to spend your free time doing whatever you want.
The Brand New Mojo Marketing Plan Home Study Course
The Mojo Marketing Action Plan is the home study version of a 12 week course we designed to help you achieve the kind of success you know should be yours but that’s been slipping through your fingers over and over again.
It’s designed to help you put the mojo back into your marketing.
No matter where you are in your business experience.
Whether you’re an entrepreneur who has launched multiple programs with less than stellar results . . .
Or you’ve studied all the marketing strategies you can find and you’re wondering why your results still aren’t cutting the mustard . . .
Or you have never launched a program of your own creation and you need clarity, direction, and a gentle kick in pants from a strong team of coaches…
Or you’ve already experienced some great success but are tired of living on the verge and are ready to break through to the next level…
The Mojo Marketing Plan shows you how to get your business, product or program into the hands of the people who need it, want it, are DEMANDING it and can’t wait to pay you for it!
This isn’t all technical how to’s. Naturally, the Plan comes with lots of those but there is far more to launching a program than giving you a checklist and sending you on your merry way.
For example, when was the last time you created a program and thought you did everything right but then nothing happened?
Even more importantly, how many of those times did it occur to you that maybe it wasn’t the program itself that was the problem?
Maybe it was your lack of confidence that got you such lousy results?
I can’t tell you how many times I’ve seen brilliant projects fall on deaf ears because my client lacked the confidence and the mental game it takes to promote the crap out of it.
Or how many sub-par programs I have seen doing exceptionally well because the person in the lead is willing to go balls to the wall to get the results they want.
The fact is, a lot of people are far more comfortable creating programs than they are marketing them.
You Won’t Get the Success You’re Craving Until Results are Far More Important to You than Staying in Your Comfort Zone
We’re going to show you how to get there.
We’ll teach you proven marketing strategies designed to fit your personality and your target market in order to create strong results.
That’s when you’ll start to see the real shift in your business.
Here’s what a few of our students have said about The Mojo Marketing Plan Course.
I can’t rave enough about Chris and Melan’s Mojo Marketing Plan! So much has improved since I took their program. I have greater clarity and confidence how to launch my programs, including the emails to send, working with partners, and utilitizing social networking. In fact, with my most recent launch, I had more than double my usual number of sign-ups, more people on the call live, and a lot more enthusiasm and interest in general. I also stressed a lot less about it than ever before because I knew how to do it more simply in a way that worked for me.
I’ve only just begun to use the information I received in this class. They shared such a huge amount of information I’ll utilize the recordings and class handouts for months to come. Plus Melani and Chris amazed me with their prompt, clear answers to my email questions and helped me keep moving. They were trusted partners as I moved forward in my launch. They simplified and helped me make sense of information I’ve learned from other business coaches.
Chris and Melani’s authenticity has inspired me be more authentically myself and to feel more comfortable, relaxed and connected in my communication with my clients and subscribers. Plus I’ve learned lots about how to make marketing easier and more fun so it works for me personally. They walk their talk.
Connie Allen, The Joyous Family Coach
JoyousFamily.com
“I started with virtually zero understanding of what goes into making a launch happen. This course really helped me link together all the various aspects of a complex subject. From the importance of networking to the nitty-gritty details of launch scheduling, it was all there.
And what was most important, YOU were there too, helping us understand all this wealth of information. Your personalized help, along with the challenges (and the much-welcomed pressure – aka, kicks in the ass – to complete them) really made this class outstanding.
Thank you both – you did a great job! Tanti auguri! (Italian for “Many wishes for your continued success!”)”
Peter Crawford - Teacher, Meditation Practitioner
MeditationMojo.com
“Melani and Chris are a phenomenal force!
“I came into the course completely lost: I had minimal knowledge of marketing and no idea what I would do building to the launch of my small business. The Mojo Marketing Plan provided clear, concrete information & tools I could use. This helped me focus, prioritize, and feel completely capable of achieving goals–I am productive like never before!”
I fully attribute my current success and ones in the future to Melani and Chris!”
Daniella Lekach – Artist
DaniellaLekach.com
“The Mojo Marketing Plan has been the freakin’ best investment I’ve made this year. Melani and Chris have put together a course that will walk you through getting your ideal client, crafting your message and laying out your product launch in such an easy and step-by-step fashion that you cannot help but make money. Their content is incredible because they have done this with so many people and so many different types of businesses that they know exactly what advice to give so that you will get out of whatever stuck place you might be in and move towards your goal. I did a mini-launch of an e-book during the course that did double the sales of what I had hoped due to their advice and support. Then I am currently laying out a larger launch that I absolutely know will rock because of the systematic approach I am taking. I am fresh out of superlatives for the Mojo Marketing plan. Thank you Melani and Chris! I love you, mans!”
Andrea Vahl – Social Media Consultant, Comedian
GrandmaMaryShow.com
“Melani and Chris really delivered a triple play – great content, resources and fantastic support! The Mojo Marketing Action Plan is an excellent investment for anyone wanting to learn to promote their business! If you feel stuck when it comes to marketing – don’t delay, sign up right away!”
Kimberly Lednum, CEC
Women’s Success Coach & Mindset Expert
“The Mojo Marketing Plan is a hands-on, deep-dive course into the start-up activities needed for a new business, regardless of the business or industry you’re in. I launched a new website and a new service during the course, using the skills I learned from Melani and Chris. It was wonderful to have their support and feedback every step of the way. They covered everything! The knowledge is something I’ll continue to apply in my business. I’m very grateful to have had Melani and Chris as my marketing mentors.”
Betty Tew, Case Studies Copywriter
InfoCreativeBiz.com
Who Is this Program For?
Glad you asked. This program is perfect for you if you…
- are in business
- have a blog/website, ezine, list management service, Twitter, Facebook, etc. accounts (in other words, there will be no how-to’s on these topics so this is best for people who already have a general handle on these)
- have sold products or brought in clients (in your current niche) in the past but not as successfully as you’d like
- know who you are and what you do/offer (though you may need to drill this down even more, which we will do in the course)
- are overwhelmed by the marketing options
- don’t know how to test your strategies to figure out what’s working and what’s not
- fly by the seat of your pants when it comes to marketing, getting sub-par results
- love your work and are passionate about it but hate the marketing part of it
- want to create a marketing plan is in line with your values – and, of course, that will also work for you
- want to learn how to research your market more effectively so your audience actually buys what you sell
- need to learn how to position your offering so it’s irresistible to your potential clients and customers
- want a step-by-step repeatable and scalable system for launching any future products and programs
- want to start having way more FUN in your business so that you can look forward to the marketing instead of dreading it!
Here’s How It Works
Up to this point you may have had plenty of reasons to delay launching your products or services, but not knowing exactly what to do is no longer going to be one of them.
This program includes launching know-how and how to’s, actual case studies, and challenges to help you go from idea to delivery in 6-12 weeks.
Here’s a Sample of What You’ll Learn in the Mojo Marketing Plan Course
- The dirty secret about niches that nobody is talking about
- The one thing you MUST do before you ever spend a dime on marketing, websites, copy or setting up your “Fan Page”
- Why the difference between what you love and what you kind of like often stands in the way of success and more revenue for you
- One of the most effective ways to get the people you want in and keep the people you don’t want out
- How to shift your niche without losing your mind and all of your clients
BONUS: You get our…
- Strategic Business Assessment
- Ideal Client Profile
- Email scripts
- Market research questions
- Survey examples
- The number one thing you need to know before you pitch
- How to find the people who are primed for your pitch
- The sure-fire signs that a lead will never buy from you
- How to address your clients’ emotional hot buttons
- How to find out what kind of hook your prospects will respond to and how to test out your options without minimizing your authority
- A proven strategy that will almost always ensures a response
- Scripts that will take the guesswork out of it and save you tons of time and money
- The best methods for following up without alienating your prospects
BONUS: You get our…
- Niche checklist
- Hook checklist
Module #3 – Creating a Killer Solution and Making Magnetic Offers
- The 5 most important parts of a compelling offer
- How to present your offer in a way that makes your prospect want to shower you with money
- How to figure out why your programs or products aren’t selling as well as you’d hoped
- How to effectively demonstrate the value of your programs
- How to train your prospects to think about value rather than price
- The most important thing you can do to mitigate their risk
BONUS: You get our…
- Offer checklist
- Marketing Checklists including lists on copywriting, positioning, pricing and credibility
Module #4 – Getting it Done With Flawless Planning and Project Management
- The one thing you can do today to save you money and time
- Templates you can use to systematize your launches and save you time and money
- The biggest mistake people make when they launch a product or program which limit the amount of revenue they’ll bring in and how to avoid it
- The 3 keys to productivity that will help you produce better work in half the time and break the cycle of procrastination FOREVER
- A simple strategy for determining what to say yes to and what to say no to when it comes to building your business.
BONUS: You get our…
- Launch Technology Checklist
- Production Checklist
- Project Management Template
Module #5 – Boosting Your Audience and Strengthening Relationships
- Advertising, social media and free Google traffic explained and dissected
- What almost every website owner gets wrong about traffic, even the “gurus”
- Where to find the perfect people for you, without spending a penny, and keep them coming back for more
- How to use on-demand tactics for growing your list, fast, without sacrificing quality
- Getting your audience to love you, long term
BONUS: You get our…
- Email Marketing Guidebook
- Traffic Tactics Mind Map
- Viral Marketing Process Map
- Blog Traffic Map
- Social Media Mind Map
- Product Sales Flow Map
- Product Launch Process Map
- Content Marketing Strategy Map
- Research Product Map
- The number one mistake most people make when they market their programs
- The 5 most important parts of a launch and how to make sure your next one is several shades of awesome
- How to build a following that is responsive and eager to pull the trigger
- How to compel the right people to act with copy that sells
- How to add your own bit of mojo to every launch you do
BONUS: You get our…
- Launch Planning Map
- Launch Schedule Example
- Sample Paid Teleclass Launch
- STUN Guide
Bonus Module – Create More, Teach Better
- Making Your Freebie a Rock Star & The 5 Fast Fixes for the Failing Freebie
- Creating the Content You Teach
Okay Mel and Chris, What’s the Investment and When Can I Start?
That’s the best part, it’s super affordable and you can start anytime.
We’ve remastered the course, re-written it, added pieces, took pieces away and loaded it into one of the most user friendly learning platforms on the web. All you need is a computer and an internet connection and you’re ready to go.
Once you register you’ll gain access to the first module, which welcomes you to the course and contains everything you need to know about The Mojo Marketing Plan V2.0, including contact information, how to access the classroom, the course syllabus, as well as suggestions on how to get the most out of the course.
Three days later you will gain access to the first training module and each subsequent module will open up every seven days. This ensures that you take the time you need to work through the material and complete each and every challenge put in front of you. A week may feel like a long time, but trust us – we’ve delivered this course 3 times and very often a week was not enough. If you do this right and put everything you have into the challenges, you will get the kind of results you’ve been wanting all along.
And you get it all for just $147. Register now. (Sorry, registration is closed)
Oh, and don’t forget about this…..Our goal is to give you everything you need to hit the ground running and get the MOST out of your next launch.
Our Awesomesauce
100% Money Back Guarantee
In each of the 6 modules you’ll be given an action challenge to complete based on the content of that training module.
These are very specific challenges designed to move you forward more quickly and get more paying clients and customers than you’ve ever had before.
Complete the challenges thoroughly to get the most out of this course.
If, after fully completing all of the challenges you don’t feel like we’ve kept our promise to deliver highly valuable content and the support you need to get you launching like a champ then we’ll be thrilled to hand you your money back, no questions asked.
The truth is we have done everything we can to put a great program together for you but if after you put everything YOU have into it and you don’t get any value from that, we’d feel kind of icky ourselves keeping your money.
This is not one of those programs you can just test to see if it feels good. The only way it’s going to work is if you put in as much as we do. We are so sick of programs that allow people to just skate through without offering any accountability or challenging people to commit 100% to creating the kind of results they want.
So we aren’t offering a drive-by. Either come to play hard or move on. This is for people who are looking to add some serious mojo to their marketing only! If you’re not going to put in your half of the work, you can’t blame us. We came to work hard.
But if you come, you put in the work, do the challenge assignments and feel we haven’t delivered, we will happily give you your money back. If you put in your half and don’t think we’ve upheld ours, we think you definitely deserve to get a refund.
So, are you ready to put the mojo back in your marketing?
If so, register to get your Mojo Marketing Plan Home Study Program now. (Sorry, registration is closed)
We can’t wait to help you take your business into the several shades of awesome!
Melani Ward & Chris Garrett
Here’s what a few more people have said about working with us…
Since working with Melani I can’t believe how much I’ve increased my income, how much FUN I’m having and how easy my marketing has become… even for me, an experienced marketer! In the first month alone we created a 6-FIGURE LAUNCH success—wow! The next month we created another 6-FIGURE LAUNCH success and we have done multiple more in the past 18 months, including twice for new Certified Money, Marketing and Soul Coach training program. Melani’s gift is in making marketing fast, simple, fun and easy to do. Melani’s insight, intuition and straight-from-the-hip style are a blessing. Melani has my utmost gratitude and heartfelt appreciation for helping me truly take my business to the next level.
Kendall SummerHawk, Million Dollar Marketing Coach
Kendall SummerHawk.com
With so many self-proclaimed experts out there these days, it’s nice to know you can learn from a guy who’s earned that distinction without question. Don’t settle for anyone who can’t walk the talk. Chris Garrett truly gets what content marketing is all about.”
Brian Clark, Copyblogger
Copyblogger.com
Melani Ward is one of my favorite women on the planet. Why? Because Melani ACTS on everything she learns and as a result, she makes huge leaps in her business and then passes that on to her clients so they can do the same. She’s a gifted writer, coach, communicator and marketer and she’s found a way to create an extraordinarily fun business that feeds her soul AND makes a significant difference in the lives of those she touches. She has tremendous courage, insight and heart. If you want an incredibly generous but “loving kick in the butt” coach to help you communicate your message to more people and get big time RESULTS, Melani is the way to go!”
Marie Forleo, Multi-passionateEentrepreneur and Creator of the Rich, happy & Hot Training Programs.
MarieForleo.com
“I stumbled upon Chris Garrett’s blog back in September 2007, when I was looking for industry leading information to help launch my own blog. Chris’s network is incredibly deep, everywhere I turned, people kept sending me back to him. A good part of the reason is that he is constantly analyzing, experimenting with and pushing the margins of social media in a effort to discover what works and what doesn’t. Simply put, Chris Garrett has become one of my most trusted resources in understanding the inner workings and coming impact of social media. ”
Jonathan Fields, author of Career Renegade
JonathanFields.com
Melani is, without question, a one-off. Her business acumen is awesome. Her insights, creativity and kick-ass thinking gets you into top gear and gets you out front! Plus she is one energizing communicator. But more importantly, as a biz numerologist, she really understands what makes you tick, both on the inside and outside. Melani is able to zero in on exactly the issues at hand so you get a grip on exactly where you want to go. In addition to being highly talented, gifted, fun and fabulous to work with, her generosity of spirit is such a surprise and delight! I love working with her. It’s that simple.
Mary Van de Wiel – Master of Zing, Brand Agent Provocateur
ZingYourBrand.com
Before working with Melani, my marketing had become almost non-existent because I didn’t want to become too ’sales-y.’ Melani supported me in seeing what set me apart in the marketplace while also allowing me to create a custom market plan that worked for ME. Her sharp wit and wisdom helped me gain clarity and reconnect with my mission while also taking the guesswork and fear out of marketing. I can’t believe I’m saying this, but marketing has actually become fun! I have a tremendous amount of respect and appreciation for Melani.
Julie Watson Smith – Founder Character Coach, Inc.
CharacterCoach.com
“Chris’s work on new media is consistently worthwhile. In an age of spammers and self-described experts, Chris stands out from the pack by adding real value.
Chris Guillebeau, Art of Non-Conformity
ChrisGuillebeau.com
Melani Ward is, quite simply, the best of the best. Her marketing services and intuitive wisdom has helped me propel my practice of coaching entrepreneurs into heights I had not thought possible. She has an amazing ability to teach you how to focus on what really matters in marketing and what to let go of- so you can grow your business with ease. I can’t recommend her enough!
Bria Simpson, MA, Business and Marketing Coach, Author
BriaSimpson.com
One tip Melani gave me during my last launch helped me bring in an additional 30k in just 48 hours.
Sandy Grason, Rock Star Author, International Speaker, Coach, Co-Founder of the Mojo Retreat
SandyGrason.com
“Chris is one of the brightest minds in Social Media world today.
He never ceases to amaze me.”
Rajesh Setty, Author UpBeatNow
Lifebeyondcode.com








